Esports or video gaming at a competitive level is is a billion dollar industry this decade with a global audience of more than 440 million.
To put this in perspective, consider the viewing battle between the popular video game League of Legends World Championships vs. the Super Bowl.
In November, 100 million viewers watched League of Legends while 103 million tuned in to watch last year’s Super Bowl.
According to Statista, the Esports industry is expected to generate close to $1.8 billion dollars in revenue by 2022 with the revenue coming from a variety of source from sponsorships and advertising, along with esports betting, prize pools, tournaments, merchandise, and ticket sales.
Our firm, Game Day, is assisting brands on how to enter this industry in an authentic and strategic manner ranging from esport athlete endorsements, sponsorship activations and/or event management.
In the coming year, you will continue to see more about esports in mainstream media and marketing as many local colleges and universities are creating Varsity teams and curriculum to support the industry.
Ohio University, Mt. Saint Joseph University and Miami University are all creating esports programs on their campuses to train the next generation of talent.